Airtel Ghana, the Smartphone Network, has been presented with the “Most Innovative use of Social Media” Award, at the recently held Ghana ICT and Telecom Awards in Accra for the second consecutive year.
The award is in recognition of the company’s dexterity at using Social Media to engage with customers.
The award again recognizes Airtel Ghana for effectively using social media to provide relevant content that inspires and connects with customers and followers, as well as for adopting a proactive strategy to engage and respond to queries and customer complaints in a timely manner.
The recognition is however not new to a company that has led the industry in driving innovation, pushing the boundaries in product and services innovation across different products and customer segments.
For example, Airtel Ghana was the first telecom provider in Ghana to launch free Facebook and for zero-rating over 40 sites to promote digital inclusion.
Within a few months after launching free Facebook, Airtel introduced a first to market innovation and bundles on Facebook to enable customers purchase data bundles on Facebook in real time.
So instead of customers looking for agents to buy a recharge card and subsequently bundling data packages, customers have the convenience to purchase bundles right on Facebook with a click of a button.
Such innovations have driven data uptake for the Smartphone Network with more than 60% of the entire customer base using data services.
In2015, Airtel Ghana emerged as the Most Influential telecommunications company on Social Media in a ranking released by the Ghana Social Media Rankings (GSMR).
The comprehensive annual rankings measures a company or brand’s social media engagement, post reach, mentions and activations across key social media platforms such as Facebook, Twitter, Instagram and YouTube.
Airtel Ghana clearly led the telecommunications industry across the various channels.
Last year, Airtel maintained its position as one of the two most influential telecom companies on Social media missing the first slot with the slimmest of margins.
On multiple occasions, Airtel Ghana has been recognised as the most Socially Devoted brand by Socialbakers, a global Social Media analytics firm which monitors over eight million social profiles across all the major social media platforms of companies on Facebook, Twitter, YouTube etc.
By: Leticia Ohene-Asiedu