Hundreds of Ecobank workers have stormed Ghana’s biggest spare parts market, Abossey Okai, to introduce the bank’s Mobile App to the dealers.
The bank is embarking on an aggressive campaign to promote a cash-lite society with its instant and convenient way of banking via the mobile phone.
The team from Ecobank sensitized traders in the market about the importance and benefits of electronic transactions.
The Ecobank Mobile App is the first unified app delivered by any institution for use in 33 countries and adds to the bank’s array of digital banking services.
Ecobank’s Head of Consumer Banking for Ghana and West Africa Tara Obodai Squire, said the Mobile App is catching up as it has more than 200,000 registered customers.
“A decent number of them are active users,” he told journalists.
As part of the Christmas festivities, the bank is offering a 1 percent charge on remittances via the Mobile app.
The full Ecobank Digital suit comprised Ecobank Mobile App, Ecobank Xpress Account, internet banking, Pan African Card, Automated teller Machines, Points of Sale terminals among others.