Eleven Sports will be showing Cristiano Ronaldo’s competitive Juventus debut live and free of charge on Facebook, the broadcaster announced on Monday.

Following his £100m summer transfer from Real Madrid, Ronaldo should make his first league outing for the reigning Italian champions against Chievo at the Stadio Marc’Antonio Bentegodi in Verona on Saturday August 18.

Eleven Sports has pledged to show at least one match per week from both Serie A and La Liga on their UK Facebook page as part of an ‘innovative partnership’ with the social media platform.

Such an agreement will see the Andrea Radrizzani-owned sports provider also show a selection of matches from other top-flight football leagues for nothing on Facebook, their free-to-air partner.

Eleven Sports is also now the exclusive broadcaster of the Chinese Super League, Dutch Eredivisie and Swedish Allsvenskan in the UK.

‘By making Facebook our free-to-air partner, we are giving our leading content centre stage projection, opening it up to new and diverse audiences, and confirming again our innovative leadership in the global sports media industry,’ said Eleven Sports group managing director Danny Menken.

‘In all our global markets we want to be where the fans are. We aim to serve fan communities and develop interaction and engagement around our content, while ensuring we are always accessible and easy to reach.

‘Our unique free-to-air partnership with Facebook helps us to do this as part of our fresh and contemporary approach to distribution.’

Along with Chievo against Juventus, Torino’s trip to Inter Milan on August 26 will also be available for free on Facebook during the first fortnight of the new season.

That is the same for La Liga contests between Girona and Real Valladolid, Valencia and Atletico Madrid and Barcelona and Valladolid.

Eleven Sports have also secured rights to broadcast the upcoming USPGA Championship, the first two rounds of which will be shown on Facebook in the UK and Ireland, UFC and NBA and last week unveiled their competitive pricing structure.

Customers in the UK will be charged £5.99 a month for the channel, which launches on August 9, while an annual pass is available for a one-off payment of £49.99. That increases to £59.99 after midnight on August 31.

Sports fans will be able to watch Eleven Sports’ coverage on their website or via their app (for both iOS and Android).