Over the weekend, many fashion students, fashionistas and fashion industry players across the length and breadth of the capital trooped to the Nkrumah Water Gardens to witness the maiden edition of the Wear Ghana Inter Fashion School Competition organized by Street Fashion Train Foundation in collaboration with Ministry of Trade and Industry.
The event which was held on Saturday,9th March 2019 as part of the Wear Ghana Month celebrations was captured under the theme: “Ghana beyond Aid Through Fashion”. The contenders were MBA Mode Institute, Marshall University College, Blue Crest School of Fashion and Design,2nd Image and NaaDei Fashion Institute.
In an interview with Mr. Benjamin Kojo Mills a.k.a Mr. Wear Ghana, who doubles as the C.E.O of Street Fashion Train Foundation and the Executive Director of the Wear Ghana Month Program posited that, the Wear Ghana Inter Fashion Schools competition is a unique component of the Wear Ghana Month campaign that is geared towards whipping up the interest of budding fashion designers to use more of our local fabrics when designing.
“We seek to encourage people in the fashion industry and the general public to patronize our fabrics, apparels and fashion accessories that are locally produced in order to revamp the local textile industry and also promote creativity and create a healthy competition among fashion schools in Ghana since the sustainability of Ghana’s Fashion industry behoves on them as future designers” he said.
Mr. Wear Ghana further mentioned that, he is expecting many schools to be part of the competition next year from across the country.
Team leader (Domestic Trade and GITC)Mrs. PatriciaBoatengwho represented the Ministry of Trade commended Street Fashion Train Foundation for this initiative, and expressed joy for the collaboration between her outfit and Street Fashion Train Foundation.
In her address to the audience, Mrs. PatriciaBoatengasked fashion industry players to take advantage of the African Growth and Opportunity Act (AGOA) by forming groups with the purpose of producing apparels made with local fabrics for export to the USA.
She again urged budding designers and people in the fashion industry to challenge themselves by learning all the technics in sewing in order for their products to meet international standards. Since that was the only means by which they could realize the theme for this year’s Wear Ghana Month Celebrations. “GHANA BEYOND AID THROUGH FASHION”.
“Fashion industry players must take keen interest in working on the finishing on their products and go the extra mile to execute their contract on time in terms of delivery; in order to attract foreign nationals to purchase our apparels at the international market, “she said.
After the competition, MBA Mode Institute was adjudged best fashion school during the maiden edition of the Wear Ghana Month Programme with Blue Crest School of Fashion and Design being the 1st Runner up and Marshall University College taking the 2nd Runner up position respectively. The adjudicators used the following categories to award marks during the competition thus creativity, originality, finishing, audience appeal and concept for the designs.
In an interview with the adjudicators of the competition, Oheneba Yaw Boamah with the fashion brand name“Abrantie the Gentleman”, Mr. Danso and Mr.David Kwame Abotsiwith the fashion brand name, “House of King David Clothing Unit” are all fashion gurus themselves reiterated the need for budding designers to work on their finishing and blend colours well when coming up with designs in order to appeal to clients on the globe.
They also mentioned that the winners of the competition will, however, have to defend their position for three times before they can keep the trophy. As a result, the other schools have vowed to challenge MBA Mode Institute during the second edition of the Wear Ghana Inter Fashion Schools Competition.
The winners of the Competition will be honoured during the Ghana Fashion Industries Honours/ Awards which is scheduled to take place at the La Palm Royal Beach Hotel on the 31st March,2019 at 6:00 pm.
A member of the Organizing Committee, Mr. Peter Yeboah -Akosah of Hall of Peters fame. Mr Michael Natsu of House of Mickey pleaded with co-operate bodies to support the Wear Ghana Campaign for it to make a maximum impact on the economy. The Organizing committee expressed the appreciation to all the five schools who participated in the Wear Ghana Inter Fashion Schools Competition.