The Creative Arts Business and Intellectual Property Consultant Benjamin Oduro Arhin Jnr also known as Bnoskka led the launch of 100up project on Saturday, 12th December 2020, in a brief virtual ceremony on Kasapa entertainment hosted by Eddie Ray.
The CEO of 100up project Kojo Kinn speaking in an interview with Eddie Ray on Kasapa Entertainment stated,
“Every big star we see today was once an up and coming artiste wandering and wondering how to become a big star, it took the effort of others to make their dreams a reality, therefore, 100uP Project is here to give hope to upcoming artistes”
Other dignitaries who co-launched the event include Mr Wear Ghana, Mr Albert Bondah, Mr Eddy Acquah and ace presenter Eddie Ray.
According to organizers of the project creative artistes in Ghana lacks the financial wherewithal to promote their creative works and their digital presence is virtually missing, so this project aims to bridge the gap.
The project also seeks to organize workshops for up and coming artistes educating them on copyright issues, marketing, branding and how to make money from their art.
The process of joining this project is to contact +233249817182 to register.