If the number of home FOR SALE signs in your neighborhood seems to be collecting dust,it’s most likely because they are costly and hence scaring people away.

Currently only few potential house buyers are able to secure mortgages and coupled with the continuing rise in prices, sales in the real estate industry have dropped. Lack of mortgage buyers means many landlords are sitting on pure equity on their properties. In the absence of financial pressure of mortgage interest and bailiffs , less savvy Ghanaian landlords would rather leave properties sitting empty. However, it usually takes force majeure or sudden life events to persuade landlords to reduce pricing to get a quick sale as properties are priced emotionally not relying on the current market.

It is in view of this that Cameo 1 Group Real Estate has introduced new industry standards to enhance the selling and buying of homes without stress on the part of the seller and the buyer.

Describing the new industry standards as the White Dove services in an interview, the CEO of Cameo Group Real Estate Mr. Augustine Ewiah, explained that with this services, sellers and buyers would need realtors who would go the extra mile to sensitize them on value for money.

According to him, sellers partnering with his firm can expect professionally produced videos of their homes distributed through social media sites and international real estate portals.

He added that the white dove services include professional home staging as well as custom-designed VIP tours and upscale open house event for potential home buyers,neighbours and a select network of local Realtors.

Mr. Ewiah further revealed that the main cause of frustrationover home sales is pricing, adding that his firm educates the home sellers by giving them a listing presentation as well as refresh a refurbished loans which provides interest free money for home improvements before the home goes on the market.

According to him, buyers on the other hand are also given a presentation, facilitation of mortgage as well as services such as termite and pest control, lawn moving, plumbering and electrical services are paid for by his firm.

With offices in Ghana, US and UK, the real estate expert entreated potential home sellers and buyers to partner with his firm for a successful real estate business transaction.