Ghanaian TV personality and radio presenter SammyFlex has urged media houses to support creative art events irrespective of which media company holds the official partnership deal.

The Zylofon Media staff indicated most media companies with lack of consideration for industry events due to concern that organizers sign media partnership deal with their competitors.

As a result, they deliberately ignore to promote such events on their medium when it is of much interest to the arts industry.

He shared his opinion advising media houses to support every creative art events regardless of their relationship with the organizers for the improvement of the industry.

“It’s petty on the part of media houses who ignore industry events and awards on the basis that the organizers have official partnership with other media firms. We need to go above such thinking. Let’s lobby to win some or see the bigger picture of an industry.” SammyFlex tweeted