At exactly 6:30pm on Wednesday, November 20, 2019, the Managing Director of GIHOC Distilleries walked into the studios of Starr FM to interact with Bola Ray on Starr Chat, the best personality profile show in Africa.
Kofi Jumah, popularly known as ‘Kofi Ghana’ among his peers, had only one thing in his mind – to market the products of his company to the best of his ability.
And when the stage was set rolling to make his case, he wasted no time by inviting the station’s audience both locally and abroad, to take a sip of Herb Afrik after which they should make it their ‘best friend’, stressing that “it is the best alcoholic drink in the world”.
His comment was just not a flash over as he made one of the shocking revelations about taking the product to his audience to back his case.
With his eyes widely opened and looking straight into Bola Ray’s eyes in a very attentive mood, the GIHOC MD said “When you take Herb Afrik, you will never get malaria”.
He added “Bola, when you come to my house, I can give you all the drinks that you will request for – from Hennessey to what have you but as for my Herb Afrik, man forget it”.
Blended from herbal extracts of selected African plant backs, roots, leaves and fruits, Herb Afrik Gin Bitters comes in stylish standalone bottle wrapped with a green label for easy identification.
With Herb Afrik’s medicinal value or health benefits largely known by its consumers, it wasn’t a surprise that some of the listeners to the program who have used the product before phoned in to testify about the product.
“I used to have menstrual cramps and someone introduced Herb Afrik to me and it really helped me. So, I think it is the best drink and when you take it, you don’t get hangover”, Eva who stays around Tech in Kumasi recalled.
Asantewa who used to sell drinks at Lapaz also had this to say “Herb Afrik and Mandingo [another product from GIHOC Distilleries] are the best in the world”.
With GIHOC sponsoring one of the biggest entertainment shows ever to have happened in Ghana by kind courtesy of X Concept on Sunday, December 8, 2019, the testimonies by the callers coupled with those given by Kofi Jumah were enough to hook Bola Ray onboard to endorse the product and also promised to get Cardi B, the shows biggest artist from America to also do same.
“I promised to push through Herb Afrik so that Cardi B tastes it when she comes to Ghana”, Bola Ray pledged.
