Management of Graphic Communications Group Limited on Friday launched a digital newspaper that is accessible via a “Graphic News App” to enable it serve its readers in an efficient and effective manner.
The application, which is accessed on any android phone, is a digital version of its news brands, namely the Daily Graphic, The Mirror, Graphic Sports, Graphic Showbiz, Graphic Business and Junior Graphic.
Mr Ken Ashigbey, Managing Director GCGL, launching the product, said the move adds to the company’s plan of innovative and creative strategies to serve readers who cannot access their brands through the print.
He said it was the Group’s mandate to serve the public with the latest news or information in and beyond the shores of the country and that the platform would offer to the public the best information it needs.
Mr Ashigbey said there is a strong competition in the media landscape, where information is designed to serve the needs of all clients irrespective of where they live and that it is incumbent on the company to follow suit and meet the changing needs of readers.
He said GCGL had carried out several researches and is convinced that the platform would be successful in the history of the business and the country.
Mrs Shirley Acquaah-Harrison, Director of Marketing at GCGL, said the platform would come with different packages depending on the period of purchase with discounts ranging from 2 to 20 per cent.
She said subscription of the newsier goes for 1.20 pesewas, stressing that the application comes with a promotion that gives all readers who subscribed to the service, for a period of six months and above, a free month service.
GNA