Facebook has hosted a round table with small and medium sized enterprises from Ghana and Nigeria on Tuesday as part of its effort to support entrepreneurship in West Africa.
The session focused on how Facebook can help small businesses reach exactly the right customers – for less money and with greater returns.
More than 50 million small businesses around the world actively use Facebook Pages because they’re free, easy to use, and they work well on mobile.
More than 2.5 million SMEs worldwide actively invest their hard-earned dollars with Facebook every month, a number that’s doubled in the past two years.
A growing number of them are in Africa – 54% of people on Facebook in Nigeria are connected to a small or medium business.
But for Facebook, this is only the start of Facebook’s potential to help small and medium sized enterprises in West Africa to thrive.
Said Nunu Ntshingila, Head of Africa for Facebook: “Africa is home to some of the worlds most vibrant and exciting small businesses, and these enterprises are the backbone of the economy. – Facebook
