2015 frontrunner, Access Bank Ghana has for the 2nd year emerged as the most influential Bank on Social Media in the 2016 Ghana Social Media Rankings and Report spearheaded by Avance Media, CliQAfrica and Dream Ambassadors Foundation GH. They were followed by Fidelity Bank Limited with the 2nd position.
In 2016, Access Bank also gained new following numbering 132,634 across Facebook and Instagram with increased engagements and mentions which were platforms used for the rankings to maintain their lead on the ranking.
There must be on the lookout for UT Bank which ranks 5th but gained the highest followers in 2016 with 143,302. New Entrants on the ranking were Agricultural Development Bank Limited which also made the 3rd position with an impressive figures on engagement and First Atlantic Bank Limited with the 9th position. Below are the 2016 Top 10 Most Influential Bank on Social Media:
Other Banks which have the potential of making the next social media ranking include; Guaranty Trust Bank (Ghana) Limited, Standard Chartered Bank Ghana Limited and UniBank Ghana Ltd The ranking which was based on the GSMR Score was analysed from their Social Media followings, Growth Difference, Engagements, Post Reaches and Mentions.
Cliqafrica
