Ghanaian actor, Kobina Amissah-Sam been made the brand Ambassador for Let’s Do It Ghana, an environmental organization.

The actor who played the role of a father to multiple award-winning Ghanaian Hollywood actor, Abraham Attah in ‘Beast of No Nation’ will lead in effective waste management campaigns for a clean Ghana.

At a brief unveiling ceremony held on  Tuesday, March 27, 2018 at the ENO3 Media Group Office, Abelemkpe-Accra, the brand Ambassador was tasked among other things to set up sanitation clubs in basic schools across the country to instil cleanliness among the youth.

Kobina Amissah-Sam’s ambassadorial contract is one-year renewable.

The actor has also been assigned to lead the “World Clean up Day” set for September 15, 2018 which intends to get 150 countries including Ghana on board to take an extraordinary action of cleaning their respective countries using citizens.

The World Cleanup Day 2018 seeks to engage five per cent of the world’s population to create lasting change on sanitation and that goes beyond just one day of incredible activism.

Popular Ghanaian personalities present at the event to support the initiative were Akorfa Edjeani Asiedu, Beverlyn Afaglo Baah, Peter Ritchie, Worlasi and CEO of MK Content-Mawuko Kuadzi.

Let’s Do It Ghana is the local branch of Let’s Do It World, a global civic movement, with the goal of connecting people and organizations around the world to make the planet waste free.

Mrs Kate Opoku, Country Director of Let’s Do It Ghana, said the organisation was exploring alternative avenues aimed at complementing the government’s efforts of achieving a clean environment.

She said they sought to take the lead in effective waste management campaigns for a clean Ghana through volunteerism and community mobilization, awareness raising and education, partnership building, research and the utilization of sustainable waste management technologies including recycling.

“To achieve this, Let’s Do It Ghana carries out a number of activities including developing waste map for Ghana; mobilizing volunteers to conduct clean-up exercises for improved sanitation across the country,” she said.