Technology Consultant and Group Head, EIB Digital, Kwabena Ofei-Kwadey Nkrumah aka Spikey, has emphasized how essential it is for Ghanaian creatives to understand that content creation around their music is the way to generate more revenue and not just uploading their music videos.

According to him, it is important that creatives understand the creation of content and how to monetize their online presence.

Spikey, was speaking as a Facilitator at a workshop organized by MUSIGA themed, “Leveraging Digital Tools to Generate Revenue” which is part of a training programme supported by the Ghana Skills Development Fund (GSDF) which involves the training of 32 members of the union.

He also mentioned that participants will similarly be taught about the changing music landscape, how to develop a fan base, utilise technological tools such as A.I to create content, how to distribute, market and monetize content among others.

The workshop is meant to give participants the know-how and abilities to comprehend digital and streaming platforms and how they might benefit their artistic endeavors.

General Secretary of the Union, S. Kofi Agyemang noted that, “Considering the rapid changes in the music business and the fact that the whole business is now digital, from production to consumption, it’s important that we equip our members with the necessary skills to enable them compete favorably in the business and thrive.”

Meanwhile, members of MUSIGA in the Northern part of the country will from Thursday May 30, 2024 undergo a two day workshop.

The third and last MUSIGA workshop is being held in Tamale. Accra and Kumasi hosted the two preceding workshops.

Participants in Kumasi came from the Ashanti, Eastern, and Bono Ahafo regions, while participants in the Accra session came from the Western, Central, Greater Accra, and Volta regions.